Like many software engineers and indie hackers, I dream of and experiment with different product ideas every now and then. Five years ago, in 2018, I toyed with an idea where personas and expressions are the enablers for showcasing people's talents and interests. I called it, Persumi. The Origin The original idea was to break the pattern of modern day social media platforms like Facebook, Instagram and Twitter, where every person is hidden behind a two-dimensional facade. Words and photos are...

Hindsight is such a blessed thing. Should I have had a time-machine to tell myself to keep running track, don't date that person, buy bitcoin; I would have been in such a different space than I am in now. That point in itself is enough to appreciate all the hardship I've been through - whether useless or crucial to my growth as a person. That's where the appreciation for hindsight comes in. Hindsight is such a blessed thing, because it's the current you, using the past you, to create an inform...

A few weeks ago I soft launched an MVP - you are looking at it right now. In this post I'll talk about the features, the tech stack and the globally distributed infrastructure behind building this MVP, and of course, with a sprinkle of learnings too. The "MVP" Deciding what makes up an "MVP" is always interesting - I've heard some saying if the product isn't embarrassing you're releasing it too late, and also if the product is embarrassing, you're not gonna make it. For me, I've always had th...

Excited to build and be part of communities on Persumi!

Unveiling YouTube Success Strategies: Focus on the Narrative

Great insights! Writing blogs (reflections, learning, etc) more often helps. Especially when they're done on Persumi. 😁

After having soft launched Persumi in 2023, I quickly found myself wanting to explore better ways to promote the product. Unfortunately, most of digital marketing products are focused on three main areas: 1. Keyword bidding, e.g. Google Ads or Facebook Ads 2. Cold outreach, e.g. Apollo 3. Search Engine Optimisation (SEO) They each has its own pros and cons. As an indie developer without a huge budget, none of these tools work effectively. The Challenges Keyword bidding and targeted ads are...

I agree. Hindsight IS useful. :)

Over the past decade or two, both as a software developer and as a manager I have accumulated a few tips for becoming a better software developer. For context, I've been working as a software developer for more than a decade, mostly in small product-based companies; over the last decade or so I've worked as a team lead or manager in various capacities; and I've moonlighted as a consultant, freelancer and open source contributor in-between. Check out my LinkedIn profile and Github profile if you ...

A short form story about a man who is challenged to not look in a mirror. Seems simple enough, right

Ahh super. Not a topic close to (most of?) the FIRE purist's heart. Why? It doesn't actually help you FIRE any earlier.

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